The Biological Theory And Gender Essay - 1298 Words

This has been a very interesting class and while reviewing for this paper, I realized I will take away more than I originally though in the way of instruction and understanding. When I first started, I assumed gender communication was how male and females communicate. While I still hold to some of my original theory’s regarding gender, many of my views have changed. Additionally, this study as made me aware of what a complicated issue gender is going way beyond the male female sex. In our reading, Wood states (2009) We are born male or female (sex), but we learn to act in masculine and/or feminine ways (gender) (Woods, p. 23). We examined three theoretical approaches to Gender in an effort to understand why we act feminine or masculine. These theories not only provide information, but influence our thoughts and behaviors towards others (Woods, p. 39). The Biological Theory maintains biological characteristics are the bases of gender differences a sub group within this is Sociobiology or the evolutionary theory whose focus is on reproduction to ensure survival. (Woods, p. 40,41). Interpersonal theories include the psychodynamic theory stating it is the first relationship that establishes gender identity, Psychological theory focusing on communication as the key to gender identity, Social learning theory states we learn how to act masculine and feminine from the responses of those around us, with the Cognitive Development theory focuses on gender consistency an d thatShow MoreRelatedThe Importance of Biological Factors in the Development of Gender Identity766 Words   |  4 PagesThe Importance of Biological Factors in the Development of Gender Identity The biosocial theory suggests that gender identity develops as a result of the obvious biological differences between boys and girls and the hormonal differences between the sexes which can be observed in the foetus from about six weeks (Durkin, 1995). 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Not one theory can explain the ultimate reason of how one develops gender and what it means to be considered a part of the male or female sex. These different theories that will be compared in this paper complement each other by focusing solely on the interaction in terms of culture and communication within the different sexes. As the theories are discussed , oneRead MoreEssay about Women and Men Are Made, Not Born987 Words   |  4 Pagesof complex social processes. Beauvoir’s statement suggests that gender roles and behaviour are not inherent and that social positioning should not be determined by sex. This essay will begin by drawing a distinction between sex and gender, and will then discuss two arguments that explore the origins of gender difference; social construction theory as implied by Beauvoir’s statement, and the biological determinist position. Gender refers to the socially constructed categories of ‘masculine’ andRead MoreSocial Construction Theory : The Product Of Society And History851 Words   |  4 PagesFall Term Essay 1 Social construction theory explains human behaviour and identities as the product of society and history (Vance 29). This theory is the opposite of biological determinism and essentialism which suggest that genetic, physiological, and biological traits determine human behaviour (Vance 29). As mentioned in lecture (Klement), identities are unique to every person; they are the values, norms, values, and images in society that are combined, constructed, or created. Societal pressuresRead MoreGender Development: Social or Biological1658 Words   |  7 PagesIn a variety of contexts, the word gender is used to describe the masculinity or femininity of words, persons, characteristics, or non-human organisms (Wikipedia, 2006). More specific to psychology, gender role is a term used to describe the normal behavior associated with a given gender status. Those that do not follow this customary role given to their particular gender are said to have an atypical gender role. A person who has no rmal male genitalia and identifies himself as a man will usuallyRead MoreGender Theory Essay1518 Words   |  7 Pages Abstract Gender Theory The textbook identifies four approaches to gender development: biological, interpersonal, cultural, and critical. Define each theory. Then answer the following question: which of the theoretical approaches to gender do you find the most valid? Be sure to include at least two examples from your own experience as well as two scholarly sources to back up your claim. Gender plays a signifigant roles in our every day lives. Gender determines whetherRead MoreThe Biosocial Explanation Of Gender Development1317 Words   |  6 PagesThe biosocial explanation of gender assumes that gender development focuses on the interaction between biological and social factors. The approach emphasises that both factors are equally important in determining gender. How we react to babies tend to be based on the child’s sex identity. Often our sexual stereotypes do influence how we respond and expect behaviour to occur. Money and Ehrhardt (1972) believed that how an individual is sexually labelled determines how they are raised up, which goesRead MoreFeminism Theory Of The Political, Economic, And Social Equality1137 Words   |  5 Pages Feminism theory according to Merriam-Webster definition is the theory of the political, economic, and social equality of the sexes (p.1). There are four major categories of feminist theories- Gender Differences, Gender Inequality, Gender Oppression and Structural Oppression. These theories analyze both women and men’s roles in society, they also question the roles of gender between men and women. This includes how class, race, ethnicity and age are viewed from a feminist perspective. The main reasonRead MoreBiological Determinism And Why Sociologist Have Mounted Such A Powerful Attack1383 Words   |  6 Pagesto look at the concept of biological determinism and why sociologist have mounted such a powerful attack. Due to time constraints and word count, th is essay will focus on gender and race with reference to biological determinism. The term biological determinism it is a theory that looks into a person’s behaviour and also their genetic makeup, it does not take into account any other social factors which surrounds the environment. It argues the fact that the biological factors i.e., genes and genetics

The Downfall Of Respect A Character Comparison - 957 Words

â€Å"The Downfall of Respect: A Character Comparison† Respect – is an important positive trait of admiration and acceptance for the abilities and qualities another possesses and portrays that are of high esteem. Nowadays, the idea of respect has being lost because on many opinions and beliefs that are in the interest of oneself. The comparison of two stories â€Å"Everyday Use† by Alice Walker and â€Å"Marriage is a Private Affair† by Chinua Achebe showed difference in settings, but similar character traits of how respect has been lost by main characters ‘Dee’ with her mother and sister, and â€Å"Okeke’ with his son. In story â€Å"Marriage is a Private Affair†, Okeke portrayed his disgust and anger towards his son as a sign of his disapproval of his son’s marriage to his wife who was of a different tribe, and in story â€Å"Everyday Use†, Dee portrays selfishness due to her strong literacy and physical physique compared to her mum and sister who were setback in life becau se of unforeseen events in their lives. Okeke was an old man who lived in the rural areas of Africa, whereas his son lived in the cosmopolitan area of the city in Lagos. In Africa, people are segregated by different tributes, which cultures and mindset conflicts. As a result, some tribes show flexibility while others display strict traditional values. The countryside where Okeke lived had strict traditional values where two different tribes could not marry each other, â€Å"†¦when it comes to marriage, its not quite so simple†¦ is notShow MoreRelated Comparing the Tragedies of Hamlet, Oedipus the King, and Death of a Salesman1023 Words   |  5 PagesDeath of a Salesman have strikingly different plots and characters; however, each play shares common elements in its resolution. The events in the plays’ closings derive from a tragic flaw possessed by the protagonist in each play. The downfall of each protagonist is caused by his inability to effectively cope with his tragic flaw. The various similaritie s in the closing of each play include elements of the plot, the reflection of other characters on the misfortune of the tragic hero, and expressionRead More Henrik Isbens A Doll’s House and Frederico Garcias The House of Bernarda Alba1556 Words   |  7 Pagesfemale characters. 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Many of these works have sho wn the effects a dominant and inferior relationship may cause, ranging from self-independence to parental influence. We’ve seen the defiance of rulers, the mimicking actions of father and son, the comparison of siblings, and the rebellion of a son. Within the play Antigone, we see a relationship that tests the strength of ones personalRead MoreEssay about Buried Child928 Words   |  4 PagesChoose two characters form Buried Child, compare and contrast them, and say what each say to the contributions to the action to the play†¦ DODGE Vs. VINCE The character is Dodge and Vince I have chosen to look at for a comparison in Buried Child. Dodge is chosen because he seems to be at the centre of many of the reasons why this family is in the state it is in. He acts as catalyst in this dysfunctional family. A good example of this is, is his relationship he has with Halie. 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In â€Å"The Legend of Sleepy Hollow†, Ichabod Crane is shown to be an anti-hero through his mere physical description, cowardice and greed, and ultimately destructive imagination, all of which completely contradict the traits that make a true hero. The physical characteristics of Ichabod Crane and those of the â€Å"typical hero† are polar opposite in comparison. The simple image of a hero is one of a solid, burly, masculine

Technological Forecasting Change Internet -Myassignmenthelp.Com

Question: Discuss About The Technological Forecasting Change Internet? Answer: Introduction Technology is continually shaping the human environment. It is important to consider systems such as I.T, database management, the internet among others when we decide to talk about innovation and technology. However, an advancement in technology has given birth to new problems and as such, there is continuous innovation and technological dexterity. The major aspect of concern in this essay is the internet, and specifically, the internet of things The internet of things is a remarkable invention that basically encompasses the internet and the human environment, from manmade to natural. Therefore, a focus on this technology will simplify the human environment. By definition, the internet of things is a revolutionary technology whose aim is to interconnect almost every aspect of the human environment. In this, the technology is aimed at interconnecting things that play a significant part in our lifestyles. on this note, a thing is anything that has the capability of transmitting information through a wireless network into the internet. The very aspect of our existence is about to take an unprecedented turn, in term of connectivity. Therefore, the technology will help human beings monitor everything that is to do with their environment, from the car tire pressure to the cow to the lawn, to the house, basically everything. However, the subject will need to be implanted with some sort of communicable device, having a unique IP address (Gubbi, Buyya, Marusic, Palaniswami, 2013). Currently, this technology has various applications in agriculture, construction management, transportation healthcare, and energy. The interconnectivity of the various atoms of our livelihood enables us to identify a simple problem and put in place the necessary measures to prevent a catastrophe. The roots of the internet of technology can be traced to the various technological improvements such as the internet, wireless communication, and micro-electromechanical system among others. Therefore, the merging of these various technological milestones has enabled us to live as though in a single and simplified space (Miorandi, Sicari, De Pellegrini, Chlamtac, 2012). The convergence was mainly designed to resolve the numerous data input to the internet. Data input has always been done by human beings and as such there are various flaws and setbacks when it comes to this .human beings are prone to error and fatigue because of the relatively simple human nature. If there was a way in which technology could be used to code and distribute each atom of worldwide data, then it was through the design of a very complicated technology whose functioning is machine oriented (Xiaohui, 2011). Therefore, with the technology monitoring every aspect of our livelihood, we would be able to know, i n real time, when something needs repair, disposal, replacing, treatment and whether they have expired or not. Application of the Internet of things To begin with, the technology has been successfully applied in precision agriculture. In this, the technology is integrated with the soil data as well as the moisture content of an agricultural field. Therefore, by ensuring that the farmer has every agricultural data within his grasp, the technology provides a platform where the plants are optimized for productivity. The aspect of precision agriculture mainly revolves around acquiring data in real time and as such, requires very sophisticated software, equipment, and services.Furthermore, the technology requires the fields be designed in such a way that there are sensors which can monitor the soil as well as the environmental conditions. By doing so, the technology ensures efficient utilization of the resources and reduces the impact of agricultural activities on the natural environment. Prior to the development of this technology various computer models were used to control and monitor agriculture but with IOT, monitoring can be done from very simple gadgets such as mobile phones The second application of IoT technology is in construction and management. In this regard, houses and settlements can be designed in such a way that every device and appliance in the house is interconnected and as such, enables the owner to regulate and monitor all the activities. Therefore, the cost of lighting, security, comfort, energy efficiency is enhanced by this technology.Furthermore, the owner can customize the house in such a way that every aspect of the house is as per with his stipulated preferences. All this can be controlled and monitored by devices such as mobile phones etc. The last, but not least, application of this technology is the healthcare sector. The technology is basically known as the internet of medical things (Aztori, lera, Morabito, 2010) and enables a machine to machine communication. In this, the technology enables the caregivers to monitor specified medical conditions and as such, provide a platform for efficient service delivery. Some of the applications include remote patient monitoring, infusion pumps etc. Challenges The technology was first proposed in 1999 but it was not until the year 2005 that it was introduced (Yang, 2013). Thereafter, the generation of smart objects was introduced to the world in form of smart communication, smart sensory applications, supply chain management and smart monitoring of the natural environment. Therefore, this technology can be used to reduce the impact of pollution, mainly attributed to human activities, on the global atmosphere. Considering that the technology is mainly designed to meet the present as well as the future needs of the human population, the IPV6 database storage has been described to have a tremendous storage capacity with the ability to store data of about 100 planets (Sun, Jie, Shan, Chun-xiao, Juan, 2010). It is thus a remarkable improvement of the current database storage systems. However, the advancement in technology will basically bring issues concerned with the privacy as well as the individuality of any data stored in the system. Furthermore, there are various flaws attributed the internet of things and include technology, business, and the society. The technological challenge Basically, the internet of things is a convergence of individual technologies and as such, a simple flaw in one may have unprecedented consequences on the whole structure. However, since the technology functions on connectivity, the challenges may be attributed to the compatibility, security, connectivity, longevity and artificial intelligence. In a nutshell, the three technological aspects that affect the internet of things are security, connectivity, and compatibility (Tang Wang, 2010). To begin with, the security aspect is basically founded on the ability to hack a computer system. As in the recent past, numerous hacking incidences have been reported on fridge, thermostats, cameras etc. Hacking may not be that harmful to any system but because there may be a number of people with ill intention, the system still needs improvement.iIt is a worthwhile note to consider that the internet of things will not only cover the manmade entities, it will also cover our lives and as such, a hack into the heart support system of a hospital may result in grave consequences. Therefore, the node connectivity of the internet of things system needs to be looked at in more detail to prevent hacking. The second aspect that should be considered in the security realm of the internet of things is the connectivity. It is very important to note that the connectivity of the various things to each other is a very important functioning of the system.Basically, this system was established in order to meet the numerous monitoring challenges that have been brought about by the increased ownership of gadgets. Therefore, the ability of the objects to connect to each other is a very important aspect of the design. Currently, the connectivity depends on the server technology but this may not be feasible when there are numerous gadgets to be connected. This is mainly attributed to the fact that these systems cover relatively fewer devices, maybe hundreds or thousands. The internet of things technology will need to cover millions, billions or even trillions on gadgets and as such, there might be connectivity flaws. It has been proposed that the internet of things connectivity devices, basically servers, be decentralized to prevent a bottleneck when there are numerous interchanges of information between devices. However, this might require humongous investments in cloud computing and peer to peer communication. Cloud computing refers to a communication system whereby smart devices such as mobile phones and IOT hubs can take the task of mission-critical operations (Bandyopadhyay Sen, 2011) while the servers can take on the task of managing and disseminating the data. On the other hand, peer-to-peer design refers to a model whereby individual devices are able to identify and verify each other prior to communication. Therefore, the peer-to-peer communication will eliminate the need for intermediate devices because of the capability of transferring data to each other. The final challenge associated with the IoT technology is the compatibility. In this scenario, there are challenges that are associated with the increase in the number of worldwide devices and objects. Therefore, there is a growing concern on the ability of the technology to recognize the different structures and IP addresses. Furthermore, there is an increase in the number of IOT technologies and as such, there may be a differential view in each. The different devices have different firmware and software and therefore the protocols involved in communication may pose a significant challenge in identifying each. On the aspects of the standard technology, the various technologies competing for compatibility may eventually die out but the authentic technology is to remain in operation for longer (Rouse, 2017). The business challenge of IOT technology The ability of the technology to enable communication between different connected gadgets is a very important factor in business operations. Business entities will have the capability to observe the various e-commerce trends, vertical as well as horizontal communication. However, the system must be compatible with all these models for successful operation. Furthermore, these models are always under the microscope with various regulatory bodies monitoring each process. The technology may be classified into three business areas: consumer, commercial and industrial. In this regard, the consumer party basically consists of all consumer gadgets and devices that basically utilize the system. These devices may include vehicles, watches, cars entertainment systems etc. while the commercial part is focused on the different aspects of business operations such as inventories, medical devices etc. Finally, the industrial part of the technology focuses on the gadgets and devices that promote industrial operations. Such devices may include water monitors, robots, pipelines etc. All these devices provide the platform for industrial management and operations and as such, may require a thorough understanding prior to the use of internet on things technology The privacy challenge The privacy challenge arises from the simple fact of transmitting information between various devices and gadgets without an individual monitoring this. Privacy is a matter of concern for each member of the public and as such, monitoring the activities of individuals and transmitting them in real time can be a major breach on the laws that regulate data privacy. As a matter of fact, because the data to be transmitted is stored in a cloud server, any third party with verification may access it and result in unforeseen danger and consequences. An example is a breach on the nuclear data by terrorists. Such a breach may pose a significant danger to the world and as such, data privacy and protection should be a major component of this design. The solution in the data protection scenario is to put in place measures that recognize individuality and privacy. In this regard, each individual should be gifted policies that recognize choice of exposure and distribution. Nonetheless, this should be in line with the innovation and technological backgrounds associated with the technology. Purpose of research The internet on things technology is a remarkable development for the human civilization, however, research has indicated that this system has various flaws, basically associated with the technology and the privacy. As such, any transfer of important information to a third party may prove very costly. On this note, it is important to consider that the technology will be applied to emergency services such as medical and supply delivery. However, the architecture and design of this system are vulnerable to attacks and as such may pose a significant challenge in catering for these services. Therefore, the purpose of the study is to try and investigate all possible measures that can be used to prevent the various flaws described. As with the social, technological, social and privacy problems stated above, the main solutions are described in the configuration of the system. The process of designing a system that is immune to attacks and regulatory impeachment is a very complicated process. More so is the fact that the technology is still underdeveloped and still in the process of being utilized in the current world market. Furthermore, the humongous data that will require interpretation and this may require humongous investments for it to be successful. One major milestone that will put all these challenges to rest is the radio frequency identification technique and other verification technologies (Yun Yuxin, 2010). Furthermore, various proponents of these systems have come up with various configurations of the system that will prevent a possible failure. As with this research, the main objective is to try and identify the impacts of the technology on the very fabric of our livelihoods. In the future, we will be more dependent on technology and as such, there is the need for a very fast solution to the flaws associated with the technology. The research will be founded on various configurations of the internet on things technology with the main focus to try and identify possible and revolutionary tactics that may be used. According to Rouse (2017), the technology is very exciting and feasible, but there are various technical as well as regulatory requirements that need to be addressed in due time, especially by the developing team, to ensure a very successful implementation of the technology into our livelihoods. This is regardless of the fact that the technology has been developed for more than a decade. Another important factor that was considered prior to this research was the applicability of the internet on things technology. As stated above, the technology has been successfully integrated into various fields such as agriculture, medicine, construction, and management, etc. Therefore, the topic needs much focus. Methodology of research Basically, the topic is still underpublicized but there are a number of journals that venture into this topic. As such, my main research will be based on the google search engine with the keyword internet of things. However, this might not provide sufficient data on the topic and therefore a survey will be required to supplement this information. Online surveys will be used to reach the various firms and industries that have integrated this system into their operations. With all the details in order, a good conclusion can be formulated. Expected outcome The project will try to venture into the architecture of the IoT system and as such, provide considerable remedies for some of the problems that face this technology. However, this might just be a platform for more research. Timeline Timeline task Week 1 Selection of research topic and the methodology for research. The topic selected for this research was the internet of things technology. Week 2 Research on the literature available about the internet of things. The literature was mainly obtained through the google search engine with the keyword internet of things Week 3 Conducting oral interviews on the I.T departments of selected institutions Week 4 Conducting online interviews on some of the companies and personalities well conversant with this technology Week 5 Comparison of data from online sources as well as the oral sources Week 6 Visit to an industry that has successfully implemented this technology in its operations Week 7 Compiling the data obtained from the various sources. Week 8 Report writing with the necessary conclusion and recommendation References Aztori, L., Lara, A., Morabito, G. (2010). the internet of things: a survey. bandyopadhyay, d., Sen, J. (2011). Internet of things: application and challenges in technology and standardization. wireless personal communication. Gubbi, J., Buyya, r., Marusic, S., Palaniswami, M. (2013). Internet of things: A vision, architectural elements, and future directions. future generation computer. Miorandi, D., Sicari, S., De Pellegrini, F., Chlamtac, I. (2012). Internet of things: vision, application and research challenges. Rouse, M. (2017). internet of things(IoT). Retrieved from IoT agenda: internetofthingsagenda.techtarget.com/definition/internet-of-things-iot Sun, Q.-b., Jie, L., Shan, L., Chun-xiao, F., Juan, S. J. (2010). Internet of things: summarize on concepts, architecture, and key technology problem. journal of Beijing university posts and telecommunication. Tang, l., Wang, N. (2010). Future internet: the internet of things. Advanced computer theory and engineering. Xiaohui, L. (2011). Internet of things and embedded technology. Computer study. Yang, L. (2013). technological forecasting and social change how the internet of things technology enhances e, emergency response operations, 80(9), 1854-1867. Yun, M., Yuxin, B. (2010). research on the architecture and key technology of internet of things technology. Advanced energy engineering.

Nanophase Technologies Marketing Mix

Nanophase Business strategy Nanophase is a company dealing in some of the latest technologies available today. Nanotechnology is being seen as the greatest inventions of the modern day. This being the case, Nanophase is a pioneer commercial enterprise dealing in the new technology.Advertising We will write a custom essay sample on Nanophase Technologies Marketing Mix specifically for you for only $16.05 $11/page Learn More The most notable character of the company’s business organization is that it is market oriented. The company is focused on developing technologies which are commercially viable based on nanotechnology. The most important sector offering the largest customer base for the company is the manufacturing sector. It is clear that all business entities are aimed at optimizing the resources available to them. This being the case, Nanophase was established to offer the new technology which has the potential to revolutionize the way manufa cturing processes are conducted. Due to the above described characteristics, the company operates a customer orientation model of business. The most important principle of this business model is that the customer is king. The company has to constantly develop customized technologies to suite the unique requirements of the entire spectrum of customer base. Due to the expansiveness of application of the technology, product development becomes a major component of the company’s business model. New products are continually being developed as a way of expanding the customer base for the company as the new technology is yet to be fully entrenched in the market. However despite the wide application of nanotechnology, the company mainly focuses on products and market opportunities in material science which can be developed within a time frame of 12 to 18 months (Brady, Cronin, 2001, p245). Due to the need to develop confidence among the constantly expanding customer base, the compan y has several unique strategies for introducing the new technology. The most important of these strategies is the provision for experimentation of the technology among customers.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More This way, customers are able to gauge the effectiveness of the technology in fulfilling their expectations way before fully applying the technology (692). Nanophase has partnered with institutions like Rodel Inc, a global leader in polishing technologies for silicon wafers and semi-conductors. The aim here is to develop global markets while at the same time engaging in a strategic alliance which offers immense value addition to the company’s commercial technology (694). The main advantage of the customer oriented model is that it ensures customer satisfaction and builds customers royalty. It also ensures that the company better understands their customers. Howe ver, the fact that each customer has different specifications means that the company incurs higher costs than in a case where duplication of products is possible. Marketing Strategies Nanophase employs a host o marketing strategies in promoting its technologies. The 4Ps (Price, Product, Promotion and Place) marketing mix are in full application. The price is set at very competitive rates due to the fact that the customer base is mainly composed of business entities whose main aim is cost cutting. There is constant product development to meet the demands of the different customers. The company also employs aggressive promotion campaigns for its operations through the mass media especially the internet. It also engages a host of agents for its distribution network (Marketing mix (Price, Place, Promotion, Product), Para 2-6). However, two more marketing strategies are well applied by the company. These are collaboration as well as relationship marketing. Collaboration in marketing invo lves engaging specialized third parties to propagate the product in the market.Advertising We will write a custom essay sample on Nanophase Technologies Marketing Mix specifically for you for only $16.05 $11/page Learn More Indeed the largest proportion of the company’s revenues comes from the licensing arrangements with manufacturers who wish to apply the technologies offered by the company in developing better quality products. Licenses have been issued to manufacturers of products such as ceramics and thermal sprays, conductive and anti-static coatings, environmental and chemical catalysts as well as transparent functional coatings. The company has also significantly employed relationship marketing. This strategy involves the establishment of strategic partnerships geared towards value addition and with the aim offer bigger benefits to the partners. Relationships established by Nanophase have been focused on offering certain solutions to the p roduction processes of the partner and therefore being entitled to the returns derived from the solutions over the life of the partnerships (Relationship Marketing, 2010, par3). A notable relationship under this strategy is that established between the company and Rodel Inc. Through this partnership the company is able to benefit from the already established distribution network as well as productive capacity to drive its business. Nanophase is actually entitled to a portion of the returns got from the use of its technologies by the partner to the exact scale of use. The main advantage of both the collaborative and relationship marketing is that the company is able to use the already developed infrastructure for production as well as distribution to expand its markets.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More This way, it can concentrate more on the core function of developing suitable technologies for production processes as opposed to the actual production of final products (Gronroos, 1997, p326). However, the specifications given by the different customers differ hence increasing costs of delivering new technology. In addition, these marketing strategies acutely narrow the company’s customer base presenting additional risks to the company’s operations. Over 85% of the company’s revenues are from a few customers. The risk element arises because should some unforeseen event happen to one of the large customers, the effect on the company’s performance could be significantly high. Nanophase competitiveness The company is fully acknowledged as a market leader in production of nanomaterials. To date, only Nanophase is capable of producing nanoparticles to rigid standards and in substantial quantities for effective application in commerce. This puts the company on the global map as the top company a position which offers competitiveness in the industry. All the potential competitors are yet to unveil commercial production. This means that the company has already made a name in the industry and potential customers will have to first contact the company before considering any competitor. In addition, the company has already developed strategic alliances or partnerships over the years of operation and though it continues to make losses, the customer base continues to get stronger and wider. The fact that it concentrates on establishing partnerships with established companies means that it is largely able to lock out possible competition in the numerous sectors where nanotechnology is applicable. However, there are possible areas which may present opportunities for competitors to come up and compete with the company. First is the possibility that new lower cost materials may be discovered. This would mean that the usefulness of the companyâ€⠄¢s technologies would be drastically reduced hence posing a threat to the company while offering opportunity to rival firms to take up the market. It is however notable that such development is likely to take a long time to occur. In addition, normal business practice emphasizes on risk reduction. This is not limited to the market side of the business but also on the supply side. It is therefore expected that customers being served by Nanophase may wish to acquire new suppliers as a strategy to reduce risks which may originate from having only one supplier for a vital material. However, the extent of such action is largely determined by the reliability of the company in ensuring steady supplies. Management team The success of a management team is mainly determined by the ability of a management to achieve the set goals of the specific business organization. The fact that the management has been able to constantly grow the company’s market is commendable despite the stream of losses made. It is understandable that in the introduction phase it may be plausible to concentrate on expansion as opposed to profitability in a bid to secure a substantial market share to drive future growth. In this sense Nanophase management team was a success. However, the company requires to be put on the profitability track as a substantial market share is available already. The appointment of Joseph E. Cross as a Director and president was a major turnaround for the company. He introduced a bigger sense of business mind in the research focused company. He also developed six major areas for concentration by a more enhanced management team comprised of experienced people in the field of technology and business. This strong management team is clearly able to drive the company’s growth prospects and maintain its position as a global leader. Reference List Brady, M., Cronin, J., 2001. Customer Orientation: Effects on Customer Service Perceptions and Outcome Behaviors. Jo urnal of Service Research, Vol. 3(3), 241-251. Gronroos, C., 1997. Keynote paper: From marketing mix to relationship marketing – towards a paradigm shift in marketing. Management Decision, Vol.35 (4) Page: 322 – 339. Marketing mix (Price, Place, Promotion, Product), 2010. The Times100. Web. Relationship Marketing, 2010. jimnovo.com. Web. This essay on Nanophase Technologies Marketing Mix was written and submitted by user Alanna Ratliff to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.